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subject: Using Promotional Products To Boost Donations To Your Cause [print this page]


In today's turbulent economic situation, everyone is looking for ways to improve their monetary condition. Charitable organizations are no different. These organizations depend on the generosity of individuals. When times are tough people tend to scale back the amount of money they normally would donate since they themselves are facing difficulties. Charities need to be creative in the way they generate donations.

Some charitable organizations use promotional items to help stimulate donations and one of the most popular ways to go about this is by creating promotional items that gradually increase in value as the donations increase. This can help encourage people to give more for a better gift and most organizations find that this method of giving larger gifts for larger donations works well in increasing the size of individual contributions.

Certain organizations take a different approach to promotional items for donations. These groups send the incredible promotional products to the customers first and enclose a donation envelope. For many being in possession of this promotional item causes them to feel a sense of obligation to send a donation that at least covers the cost of the item and this is another method that organizations use to stimulate donations.

There is another benefit to use promotional products to raise donations. It helps to advertise your charities cause and makes others aware of the charity when the products are used. A great example of this is the Susan G. Komen Breast Cancer Foundation. The pink ribbon can be seen on hundreds of items from hat to t-shirts. The pink ribbon can be seen everywhere and almost everyone knows the significance of the pink ribbon. Charitable foundations need to emulate the marketing plans of this charity because this is one case where it works.

When charities are faced with tough economic conditions it's important to consider all alternatives to increase the flow of donations. Simple, fun and practical promotional products can be a low cost way to incite people to contribute to important

by: Richard A Joseph




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