subject: Yahoo Ads: To Use Or Not To Use? [print this page] Everyday, more and more people are discovering the value of having online ads. And among the Internet giants in that department is Yahoo ads.
Yahoo ads has been around the block for quite some time now, and knows the ins and outs of online advertising like the back of its hand. However, it also faces some stiff competition from other big time online advertisers like Google adwords and Facebook ads, to name a few.
So is it still wise to invest your time, money and effort into Yahoo ads? Read on to find out!
Yahoo is Still Popular.
You cant deny the power and influence of Yahoo. Right now, its still competing head to head with Google as a search engine. Where other weaker search engines whittled away, Yahoo persevered and evolved.
If youre interested in advertising your business or your product online, you cant go wrong with Yahoo. Think of the hundreds of millions of people logging on to this search engine everyday!
Of course, the online world is also dominated by another Internet giant, namely Google (Google adwords). While Google also has a formidable package, the decision on whether to advertise with Yahoo ads or Google adwords mainly falls on whether you prefer one to the other (although there are some who advertise with both!).
Setting It Up Can Take A Bit Of Time.
The downside of Yahoo ads is that it might be a little difficult for some people to understand. After all, not everyone knows the basics of sponsored search or online advertising.
If you go to the Yahoo ads site, youll find a step-by-step guide on how to go about creating your very own ad. However, with the myriad of choices available, first-time advertisers might have to spend a while studying all the options.
Theres even a detailed ad specs chart available for those who want to control every aspect of their ad. So if youre already a grandfather with 10 grandkids and youve never heard of email until today, you might want to ask one of your grandkids to help you figure the process out.
Yahoo is Partners with Microsoft.
Whether this is good news or not depends on what you think of Microsoft. However, you cant deny that such a huge partnership is sure to bring forth revolutionary ideas. So what does this search alliance mean for the everyday average advertiser?
Well, according to their spokeswoman, this alliance will not only give advertisers a bigger marketplace, it will also be a merge of the best of Yahoo and the best of Microsoft. Thats kind of a tough deal to beat. While the transition wont take effect until 2012, it wont hurt to take their side now.
Yahoo Gives You Value for Your Money.
Unlike other online advertising platforms out there, Yahoo ads wont ask you to pay unless somebody clicks on your ad. This way, youre ensured that youre paying for real visitors and real customer interest.
Besides, Yahoo ads has been dabbling in online promotions for 10 years now! Were not just talking about small brands here. And in those 10 years, Yahoo has learned to switch things up every now and then.
If youre the kind of advertiser who wants to create buzz for your product or business, then Yahoo ads might be the perfect partner for you. Yahoo ads allows its advertisers to generate buzz through sweepstakes, product samples, coupons and so much more!
Yahoo is Great for Small Businesses.
If your business isnt all that big in the first place, then Yahoo ads can help you reach the right kind of market youre aiming for. The process is actually very easy.
If you want more people to know about your second hand designer bags business, all you have to do is create the ad on Yahoo ads; and when people search for second hand designer bags on the Yahoo search engine, your ad will be among the results.
Try searching for a keyword on Yahoo yourself and youll notice that there are Yahoo ads above, below and to the right of your screen. These ads will be included among the usual results list which increases the chance of people clicking on them. Yahoo ads bridges the gap between the right customers and the right sellers.
Yahoo knows what its advertisers want well. And as a search engine, it also has a good grasp of customers spending habits. Keep in mind that very feature in Yahoo ads has been tweaked time and time again to get the best results possible. By using Yahoo ads, you not only get your voice heard in the online marketplace, you also get additional insight on whether your ad strategy is working or not.
