subject: Outdoor digital marketing at the Golf Club [print this page] Outdoor digital marketing at any golf club can very rewarding financially, from creating extra revenue streams for tiny investment to providing important member information.
Outdoor digital signage is a general term and it covers almost every possiblity, from bus shelter marketing, vehicle digital signage, marketing in car parks and now at the golf club.
When installing digital signage on to a golf course there are some obvious issues, the first is the potential harm to the hardware through an incident with a golf ball, then there is protection to the display when the greens are closed to golfers and children call to collect balls (we know they do). Then there is the weather and if any experienced golfer knows about this, it is a British golfer due to the crazy weather we get, from freak rain showers to heavy snow falls and gusting wind.
The only solution is to put the outdoor digital signage into a specially manufactured case called an LCD enclosure, these units provide the level of protection they need, some units come already with thermostatic cooling and heater system with the option for air conditioning, creating a micro climate for the electronic hardware.
Usually manufactured from steel, this solid steel LCD enclosure offers year round protection, making maintenance a breeze and playing body guard to the hardware when the club house is closed.
The main benefit of using a commercial display and a wired media player is that the content can be uploaded remotely, perfect if you own a couple of golf clubs in a certain country, the media can be updated without anyone having to visit site or even mailing the new content for someone at the site being responsible for the update, this way you know it has been done and if you need to update fresh content it will take you just seconds.
This solution can also display RSS feeds that include news and the weather, so know when a rain shower is expected and you are aware of breaking news as and when it occurs.
