subject: WebM: A Game Changer for Online Video [print this page] Google hasn't worked out all of the kinks with its new WebM video format yet, and there are other questions to be answered before the format becomes ubiquitous for cybersurfers. Still, Google's introduction of WebM proves that there is positive momentum in the popular online video space, and opportunities for marketers to get in on the ground floor of a promising new development.
