subject: Local Search Marketing Tip: Lead Customers to a Point of Action on Your Website [print this page] Many local businesses dont yet understand the power of online local search marketing. Nearly all of the websites just talk about themselves and nothing more. The websites are poorly structured making navigation difficult causing the visitor to leave as quickly as they arrived on the site. Learning this simple strategy will avoid this happening to you.
Most local business just throw up a website just to have an online presence and hope to be found. It just doesn't happen. Local search marketing is a profitable strategy for your business when done correctly. I'll show you why.
More often business owners like talking about themselves and what they do and it's only about what the company offers, nothing more nothing less and fail to address the "What's in it for me?" question that most visitors to the website are looking for. If there were a lot of good material it would polarise the readers interest. Despite the best efforts of most they are not able to produce a high conversion rate of sales from inquiries.
The problem is very simple to understand
In most cases the visitor is looking for a solution to their problem and want to buy from a business who can satify their needs with a powerful sales proposition. This is simple for your business to apply.
People Are Begging To Be Led.
Your customers want to know from you why you can offer them the best service. They want to learn more about your services and how it can help them to solve their problem. They want the best advice from you which is going to benefit them. They simply want to be informed so that they can make the right decision to buy from you. Find out how to do this below.
This is a very simple, yet very effective strategy to build up trust wit the customer as they see you as being the only logical choice as you are the expert and will fulfill their needs. This is a very profitable way for you to grow your business.
A critical element in helping people make wise buying decisions is programming them. You can learn how to use this powerful technique. Find out more.
Local Search Marketing Tip: Lead Customers to a Point of Action on Your Website
