subject: Bacardi Unveils New Products To Make Your Next Party A Hit [print this page] Just in time for Spring, Bacardi will launch two new cocktail additions to its ready-to-drink list. The Bacardi Classic Cocktail Pina Colada and the Bacardi Classic Cocktail Strawberry Daiquiri are on the way to becoming a party essential.
"Premium pre-mixed cocktails are growing in popularity, as more consumers shift their entertainment from bars to at-home during these challenging economic times," said Gordon Chisholm, brand director, BACARDI Flavored Rums. "And true to our company's pioneering legacy it only makes sense that BACARDI has innovated an interesting twist on these legendary drinks. Both products have a key point of difference to the traditional versions: the Pina Colada has 0 fat because we use coconut water instead of cream, and the Strawberry Daiquiri does not require any blending: it was developed as a delicious 'on the rocks' liquid."
About Bacardi:
Bacardi is a liquor company that produces such favorites as Bacardi Rum, Martini & Rossi, Dewars scotch, Grey Goose and Amaretto. Its a family business that has been passed down since the 19th century, founded in Santiago de Cuba, where Don Facundo Bacardi Masso created the worlds first light-bodied rum. Bacardi continues to grow as a company in employee quantity as well as with new products.
Well aware of the social problems associated with alcohol, Bacardi staunchly opposes underage drinking and driving while under the influence. All around the world, Bacardi supports and promotes organizations that combat alcohol abuse.
Bacardis logo is a bat which goes back to when Don Facundo Bacardi Masso began to experiment with distilling rum. He bought a small distillery for 3,500 pesos and soon found that he was sharing it with fruit bats that would hang from the rafters. Bats were thought of as symbols of good health, fortune and family unity. From then on, BACARDI rum was known as el Ron del Murcielago or the rum of the bat.
