subject: Why Facebook And Twitter Are Deadly Essential For Your Business [print this page] Neither Facebook nor twitter is riddle for you. Let the over 400 million active users speak for Facebook and over 75 million active users yell about Twitter and its magic. The world is shrinking and global village is no more an old term. Social media networks are being used for sharing knowledge and information, decreasing physical distance and promoting businesses in massive crowd.
Facebook marketing is a well understandable terminology the whole world is using. You can have an opportunity to talk about your brand in a way that it might stay longer in your niche market, both your customers and potential prospects. You can use Facebook marketing tools like Facebook fan pages, Facebook groups, advertisements, Facebook applications, blogs and much more and all will require no hard-earned money but your head and time. You need to utilize these mediums in a way that could persuasively convince them that its your brand and none other than your brand they should get their hands on.
Similarly, twitter gives you real-time search opportunity and there you can tweet each and everything related to your product. From a hi-hello tweet to your coming event announcement, its all there on your Twitter and they actually can read it, search it and be informed. Twitter has its own compulsions i.e. only 140 characters, but thats the right way to be focused and specific. It doesnt allow you to make stories. So you can make stories on Facebook and tweet about them on Twitter. It will drive the traffic of twitter towards your Facebook and website as well.
Lets check out what Facebook and Twitter have for you.
Branding
When you create your companys profile on Facebook and Twitter, you actually are creating it as a brand through which you will be recognized by. Branding is the development of particular personality people perceive when they see or think about something. Brand represents a whole character of it, its age, its personality, its attitude, its expression etc.
Global Recognition
If you invest heavily on TVCs and BTL activities, you will end up on gathering local market. Facebook and Twitter marketing will make you a global symbol where the people all across the globe come. They do not limit you to certain region, but you can find your potential prospect in every corner.
Increment in Sales
If you get success in pulling people of your niche, you actually are enforcing them dramatically to get your brand or buy your products; you will be able to have increment in your sales bucket. You will b able to grab you customers from your Facebook, twitter and website. Also, twitter gives you an opportunity to be retweeted by others. So no matter if they dont follow you, they still can read your message because someone already retweeted your post. So it goes global and multiple, and massive sales will be observed.
