subject: A Guide to Write a Custom Marketing Essay [print this page] Author: paula Author: paula
If you are a student who has opted for a marketing degree or has signed up for a marketing class, you will often be assigned to write up a research paper, a report, an essay or a term paper. As a marketing student, it is important that you have the necessary skills to write a marketing essay. A marketing essay is an essay which attempts to promote a product or service, discusses different marketing strategies or analyses the success rate to organization of implementing certain marketing policies. However, there are innumerable marketing topics marketing essays can take. Before starting your marketing essay, like any other essay, it is essential that you understand the topic and read relevant literature. Sometimes you may also need to carry out a market research or probe into the issue to collect information. Similar to any other essay, a marketing essay also needs to have a catchy introduction which reveals the thesis statement, a structured body which carefully lists and elaborates upon the arguments in response to the essay question, a conclusion which briefly summarizes the contents of the essay and restates the thesis. However there are a few guidelines unique to marketing essays which can help you prepare an effective marketing essay. Nearly all marketing essays require examples and evidence to support the claims made within the essay. For instance, consider the following topics: Social media for 21st century businesses Marketing strategies to attract customers in times of a recession When writing up the first topic, you will explain how social media brings benefit to businesses, but as a writer you cannot simply assume that this is the best idea for businesses, you will however convince your reader by illustrating examples such as how social media has worked for companies such as Ford. In the second topic, you will analyze the different marketing strategies which would lure consumers and how consumers will respond to the marketing strategies and why. Other than that, you will also present examples of what strategies different businesses are using to promote their products in times of a financial crisis and how consumers are responding to them. Another important consideration when writing marketing essays is that the language you use should be persuasive. You are writing a marketing essay to sell your argument, so effectively your writing should capture and captivate your audience in every sense. When writing you marketing essay, also be sure to demonstrate sound business acumen. Your marketing essay should blend in creativity with sufficient marketing knowledge.About the Author:
Paula Jones is the starter of Aoneessays.com, which is a custom paper writing service for college student. Please visit http://www.
