subject: Taking Advantage Of Twitter For Public Relations [print this page] In the last several months when the global economy started to decline, many companies had to trim down PR budgets to cut down their operational costs. But PR is a very important aspect of business. With good public relations, people see the value of the company and its products. PR helps in building brand loyalty. Together with marketing, PR can work to increase the profitability of the company.
PR involves keeping the good reputation of the company in the eyes of the public. Because of the budget cuts, many companies have resorted to using social media for their PR. But not all companies who engage in social media had their budgets cut; there are plenty of companies that engage in social media because they see the value of the social media. Billions of people around the world use the internet for various purposes. Because of the sheer number of internet users, companies know that they cannot go about running their businesses without engaging people online.
Twitter, a micro-blogging site is just one of the many social media that people can use for business. Twitter can be used to supplement the marketing and PR activities of companies. As a tool for communicating with the public, Twitter is very effective because it is cheap, easy to use and fast. You can use Twitter to reinforce your brand and also to disseminate positive information about your company online. The role of PR is to ensure that there are more positive things being said about the company and its products than negative things. Twitter can be used for this purpose in many ways.
First, companies can release important information through the network. Second, the company can easily respond to any negative comments online and turn the situation around. With the proper actions, any bad situation can be turned to favor them. What's important is the company is able to act immediately and respond accordingly. By participating actively in Twitter and other social media, companies can listen in on the consumers, reach their target audience, and really ensure that more positive things are being said about them online.
One of the things that companies can do to maximize the use of Twitter for PR is to hire a virtual assistant who will make sure that all PR-related tasks are done. The VA can post positive messages and actively participate in the social networks to establish an image that people can relate to.
