subject: Building Links For Your SEO Campaign [print this page] Author: Ryan Frank Author: Ryan Frank
The abundance of social media sites and online networking campaigns has made Internet marketing one of the most prominent sources of advertising. Getting involved in SEO is one of the only ways to truly get your site noticed by search engines and prospective customers. As you begin your SEO campaign, you must understand the importance of link building techniques. Link building is simply creating hyperlinks that are connected to your site, but placing them in third party locations. Whether you have bloggers linking to you, or links embedded in various online articles, getting your links out there is very valuable in many ways. 1) Traffic: A goal of any website is to have a high volume of traffic. Hopefully this traffic will lead to a high number of conversions and eventually profits, but without people entering your site, you can guarantee your domain is essentially useless. Building links on relevant sites or surrounded by relevant content will create advertisements to the general mass of people that are already interested in what your site has to offer. This is the traffic you want finding its way to your site.
2) Search Engines: The basic concept of SEO is to get noticed by search engines. By building links, your site becomes noticed by search engines. The crawlers that gather the information for any given search are able to find your site more easily based on the amount of relevant back links and keywords you have. If your site does not show up in a search result of relevant keywords, you are ignoring a very valuable portion of potential profits. In addition, if your site is on the third or fourth page of results, you will almost never be found. You want to get into the top ten organic search results for any give search engine. Link building can be an extremely tedious process. Writing valuable content on relevant topics is time consuming, and often relatively uninteresting. The results can take many months to materialize, which can add stress to the entire campaign. In the end it will be more than worth it. If you start building links at the onset of your SEO campaign, by the time you finally get a grasp on most SEO concepts and techniques, some of your link building work will have already begun to work. You can always look for an affiliate program for SEO to sign up for programs such as Pay-Per-Click, Web Design, as well as SEO consulting services.About the Author:
Ryan Frank is an avid writer and blogger living in San Diego, CA.
