subject: Public Service Announcements (1) [print this page] The major advantage of an Ad Council campaign is the ability of the ad industry to place its PSAs in desirable free time. In 1990, the president of the Media-Advertising Partnership for a Drug-Free America, a partnership that includes the Ad Council, reported, "The donated media time and space have included a large percentage of prime time, drive-time and full-page, high-visibility levels that compare favorably to paid advertising campaigns." In 1995, the Ad Council MBT Shoes announced that it would concentrate its campaigns on issues of particular concern to children. Since then, the majority of the Ad Council's efforts have focused on learning from birth to 3 years old, domestic violence, antidiscrimination, mentoring, and after-school programs. In 1998, the Ad Council produced more than thirty-five ad campaigns, and the media donated $1 bil-lion worth of space to these ads.
