subject: What is a Customer Portal and why do I need it? [print this page] Customer Portals receive the bulk of the attention, and this is in part because they provide the clearest Return-On-Investment (ROI), because customers are the main (and often only) source of revenue. Such as solution can also be made available 24/7 allowing global access from wherever and whenever needed. Wherever such as olution is used to supply customer centric services (especially self-service) benefits are that customer service agents does not have to be involved directly, resulting in huge savings per customer interaction (Forrester). Practicability and usability are additional important benefits that result in a win-win status for the company and its stakeholders.
