subject: Women Entrepreneurs Use Branding for Business Success [print this page] . Coming up with the perfect branding techniques for business success involves more than just developing a catchy title, fun slogan, or ideal image. Branding your logo involves making your name synonymous with success! In this article, we'll explore ways in which women entrepreneurs can follow in the footsteps of other successful solo artists in using branding techniques to make themselves memorable for all the right reasons.
First, the term "branding" can refer to a process of developing an image, logo, catchphrase, and overall company impression that sticks with a woman entrepreneur's clientele. Many times, when we think of branding, we thing of popular logos, such as the Nike swoosh, the Empire Carpet phone number jingle, the Apple Computer apple icon, or other famous visual or auditory cues. Our senses are tantalized as we easily come up with an image or name or slogan to associate with a particular company. The company that uses branding does so in a way that makes us easily remember their product. The Apple Computer Company hopes that every time we eat an apple, we think of what great computers their company produces. Women entrepreneurs need to think long and hard about the image they want to create. A woman wants to be memorable; she wants to set herself apart from her competition. Most importantly, she wants her name to be associated with success.
Branding is more than just coming up with a memorable image. Branding involves making business choices that will make a consumer always think favorably about a company. If a business is constantly making headlines that involve disgruntled employees, poor customer service, bait and switch practices, and other negative press, the company brand will be synonymous with the word "bad". Women entrepreneurs must work hard to ensure that their company is branded as successful, high quality, superb, outstanding, and above the board. Because women entrepreneurs must work even harder than their male counterparts to be recognized at times, it is crucial that they set themselves apart and sell their brand to the extreme.
There are many women entrepreneurs who have accomplished great success in their solo journeys. Look at Rachael Ray, whose name and brand have become associated with the comforts and fun that good food involves. Rachael Ray used her own name for branding her business in her particular niche. By just hearing her name, you may think of food, positive, upbeat energy, and all the passion that cooking can bring to life. She didn't have to use a dynamic logo to catch your attention; she used her name, made her image a positive one, and took hold of her audience. She marketed herself in the media in all forms possible.
To enjoy success as women entrepreneurs, female solo artists must take business branding to heart. They must be willing to market themselves aggressively, showcasing their positive image and place in the business world. Branding for women entrepreneurs means more than developing a catchy phrase or dynamic logo. Branding in business involves setting yourself apart from the competition and selling your positive name and place in your industry. Soon, you'll be enjoying success among other women entrepreneurs in the business world.
Women Entrepreneurs Use Branding for Business Success
