subject: Search Engine Marketing, Is This for You? [print this page] Search engine marketing tips have the ability to market your online business and drive maximum amount of traffic to the site, so that you can get to popularize yourself. Pay per click management, content writing, website designing, keyword research and many other things have to be taken care of, as per the search engine marketing tips.Search engine marketing is an act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. The other definition is "Improving an organization's visibility within search results when search phrases entered at search sites returns a listing of related web sites".