subject: It's time to improve your visitor conversion rate [print this page] Analyze your conversion path: Once you have done with your conversion path, it's time to inspect them. Act like a visitor and put yourself in the same conversion path you have made for the visitors. Follow as many as paths possible and choose some that suits you the visitor most. In addition, check for missing information, pages errors, broken links and calls to action to make sure that the visitor finds least obstacles in reaching the final destination.