subject: Potential of SEO Services in Website Marketing [print this page] The most important task in attracting attention to your website is engaging in a serious affordable search engine optimization services. PPC is the usually chosen way of conducting marketing here. Drop advertisements about your hotel website with the most appropriate keywords to witness your site being highlighted above generic results on various search engines. This lets your website gain much exposure in the hotel website industry and thereby garner much improved traffic. When looking for an SEO company to do the marketing for your hotel website, make sure they are willing do offer maximum services, including opening your PPC account besides the usual services.