subject: Move Fast and Get New Football Kits First [print this page] A kit manufacturer will be selling their gear for the same price, roughly, to all their customers including these new web sites. Now, that price is a trade price, which is significantly less than the retail price. The trade price is all the manufacturer needs that's what they have calculated as the right price for them to make a profit on their kits, given the quantities they make and the amount it costs them to make them. So far, so good. Some online retailers, then, buy the kits from the manufacturer at that price but have the manufacturer send the football kits themselves, directly to the purchaser. It's a technique long popularised by the most famous and successful online retailers in the UK and it means that fans worried about their bank balances can still get kitted out in the new seasons finest. Perfect.
