subject: How to Conduct a SWOT Analysis - The First Step in Advertising Planning : Swat the competition! [print this page] Most Threats and Opportunities fit into one of the six PESTLE factors -Political, Economic, Social, Technological, Legal and Environmentalfactors.
Having a sound understanding of your products (and company's)Strengths, Weaknesses, Opportunities and Threats is the first key stepin formulating an advertising planning strategy.
How to Conduct a SWOT Analysis - The First Step in Advertising Planning : Swat the competition!
