subject: Ways to proper pay per click optimization [print this page] Landing page This is the most underestimated and one of the most crucial factors in the game. Let's say your PPC ad copy says Get FREE fat loss eBook written by renowned experts' and then they are led to some bizarre sales page on gym machines for home exercise. What do you think will be the outcome? Of course, a very HIGH bounce rate! Give them what you promise them. Then they will stay.
