subject: Cpa Affiliate Marketing - Earn Commissions The Easier Way! [print this page] The best place to start might be: What is CPA Advertising? Its fairly simple CPA Advertising refers to Cost Per Action. It is a type of advertising in which an advertiser (or affiliate) is paid a commission whenever someone responding to the advertising executes the particular action, which is often entering some kind of personal data into a lead capture form. It might be as simple as a name and email address or it might be something more involved, such as accepting a free trial offer for a product, or downloading some free software.
Online companies need a lot of advertising. The main idea is to have a broad reach and to have contact with a large group of potential customers. When this is done the prospective audience for the business is established, and the marketing efforts can start.
CPA advertising is quickly becoming one of the most effective ways of advertising online. CPA is also sometimes referred to as PPA, or pay per action. Either way, this kind of advertising involves the acvertiser receiving a commission every time a visitor completes a particular specified action at the company's website.
The company decides what kind of action it wants to have its potential customers complete. The action might be buying a product or service from the company. It might be filling in a particular form to obtain access to information about the product or service offered by the company. It might even be just registering with the company's website. Depending on the action, the advertising charges (or affiliate commissions) will vary.
When a CPA campaign is set up, the company usually works with a CPA Network, which thenpays out a specified commission to the advertiser (affiliate) each time a potential customer clicks on a particular link provided by the affiliate, to visit the website for information, and then takes the specified action as defined by the particulars of the CPA campaign. In this way, advertising will be directed at attracting a specific kind of attention from the potential customers. It is not really about whether the customer made a purchase or not. Instead it is really about how much attention the advertiser can garner for the company. Commissions are then paid based on those considerations - more involved interactions on the part of the prospect will typically be compensated with a higher commission.
Using CPA networking, a company can enjoy large amounts of traffic to its website, but will have to make payment only when a desired action is completed by a potential customer. This is the new paradigm of Internet marketing.
For the CPA affiliate who is promoting one of these programs for a company, there is one large advantage compared to conventional sales marketing: In sales marketing, an affiliate won't receive a commission unless someone buys something in other words, is willing and able to spend their money. For the affiliate running a CPA campaign, however, the hurdle to be cleared to earn a commission is much lower: all someone has to to is agree to provide the requested information, or agree to a free trial offer, and the affiliate earns a paycheck.
