subject: How To Take Advantage Of Social Media For Your Business [print this page] There are many ways a company can take advantage of social media for business. If you want to take your business higher and further, here are some social media tips you can follow.
Use Social Networking Sites- There are plenty of social networking sites that companies can take advantage of for what else- networking. Networking is not a new business idea. It is a practice that intelligent businessmen have always taken advantage of. In the past, business people practices ice breakers, carried business cards in their pockets and attended social functions to network with potential business partners and clients. The internet has made social and business networking easier for people. With social networks, a businessman in the US can easily network with a businessman in Asia and start a business transaction. Because there are many types of social network, it is important for businesses to choose the right kinds of social networks to utilize.
Start a Blog- blogging is one of them most effective social media task that businesses should take advantage of. With a good business blog, a company can reach its target audience and deliver useful information to them. A business can put anything and everything they want on its blog. The company just has to remember its goals for blogging and stick with the goals in terms of content. For the blog to be effective, the company blogger must also blog diligently. Updating the blog often will help establish readership and will also help improve the blog's search ranking. More blog contents mean better opportunities for search engine crawlers to find significant information in your blog related to the search keywords of the users.
Join Forums- online forums may seem outdated what with all the new messaging services like Twitter, Plurk and other services available online but there are still many people that join forums for different purposes. Search crawlers also frequent forums because of the amount of user activities and information in these sites. Just like social networking sites, the company must choose carefully what forums it must join and what types of conversations it must start or engage in.
Use social bookmarking- social bookmarking is the process of bookmarking useful sites for future referencing. It is just like bookmarking a site privately on your web browser, except it is done socially. There are many social bookmarking sites online that you can use to bookmark good sites. You can also use these sites to read other people's bookmarked pages so you can find interesting information you can also use in your business. When you bookmark good sites, you are also establishing yourself as a provider of value and people will tend to follow you and check out the sites that you bookmark. If you have really good contents on your blog, bookmark them too. This can also help with your blog's search ranking.
