subject: Discover The Key To Effective Advertising For Your Small Business [print this page] Are you the owner of a small business or organization? Do you manage all of the business operations at the company you work for? Are you sitting down in preparation to devise an advertising plan for the next several months or the year? If so, I'm sure you are considering the following:
Though you may be operating on a tight budget, it is likely you have considered a television or radio commercial to get your business message out, or even more likely, a series of advertisements in the local newspaper. But did you know that the advertising value of an on-premise custom business sign is equivalent to receiving two free full page newspaper ads each and every month you are in business! Now that's a lot of free advertising!
Free advertising is great...but does it actually work?
Absolutely! An average of 85% of your potential customers are likely to pass by your business or organization at least ten times each month. And if you have a well-designed custom sign along the street in front of your establishment, think of all the times these people will be exposed to your business name. The advertising implications of this statistic are enormous!
Plus, one of the greatest things about custom signs is that they have the ability to influence people that exist right outside your door! This is the only place where those who see your sales message can react to it instantly. Thus, the best advertising tool used to convert your business location into cash is on-site custom signage.
Well what is the best type of custom sign to use?
The answer to this question varies depending on specific characteristics of your business or organization. Whether you are located in a town plaza, along a busy, commercial avenue, or you work from an office in your own home, there is a custom sign that perfectly fits your particular needs. Contact a sign company and a sign specialist will be happy to assist you in making the best choice for your business's advertising needs!
And regardless of what type of sign you choose, always remember: custom business signs can have an enormous influence on the success of your retail business or organization!
