subject: Many people mistakenly think that selling and marketing are the same [print this page] Many individuals mistakenly suppose that promoting and advertising and marketing are the identical - they aren't. You would possibly already know that the marketing process is broad and includes all of the following:
Discovering what product, service or idea customers want. Producing a product with the appropriate features and quality. Pricing the product correctly. Promoting the product; spreading the word about why customers should buy it. Selling and delivering the product into the hands of the customer. Selling is one activity of your entire advertising and marketing process.
Promoting is the act of persuading or influencing a buyer to purchase (really alternate one thing of worth for) a product or service.
Advertising and marketing actions assist gross sales efforts. Really, they are usually the most significant pressure in stimulating sales. Oftentimes, advertising activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals.
Contrasting the Sales Concept with the Marketing Concept The concepts surrounding both selling and marketing also differ. There is a need for both selling and marketing approaches in different situations. One approach is not always right and the other always flawed - it relies upon upon the actual situation.
In a advertising strategy, extra listening to and eventual lodging of the goal market occurs. Two-means communication (typically between a salesman and a buyer) is emphasised in advertising so studying can happen and product choices may be improved.
A salesman utilizing the gross sales idea, then again, typically has the power to individualize parts of a sale, however the emphasis is ordinarily upon serving to the shopper decide if they need the product, or a variation on it, that's already being supplied by the company. Within the gross sales method, not a lot time is spent studying what the shopper's preferrred product could be as a result of the salesperson has little say in seeing that their firm's product is modified. Moreover, they don't seem to be rewarded for spending time listening to the shopper's needs except they've a product to match their needs that can lead to a sale. (Be aware, nonetheless, that gross sales folks aren't restricted to the usage of the gross sales idea; oftentimes they use the advertising idea instead.)
On the coronary heart of the gross sales idea is the need to promote a product that the enterprise has made as rapidly as attainable to meet gross sales quantity objectives. When considered by means of the marketing concept lens, however, businesses must first and foremost fulfill consumers' wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made.
