subject: Social Media Tip - Be Entertaining [print this page] People who use humor in their tweets and other social media messages usually attract many followers. This is because people who use social media are usually attracted to people who have a healthy attitude and who can use humor to make light of serious issues. Using humor and being entertaining do not mean that you have to be irreverent or offensive. Being entertaining just means you are able to create content for your social media that people can relate to and find appealing.
Of course not all businesses can choose to be entertaining online. There are certain industries that require companies to be conservative and serious. But if your business does not require such code of behavior, then by all means try to be as entertaining as possible. You just have to remember that your content should appeal to your target market. What's entertaining to a 13-year-old boy may not be entertaining for a 40-year-old man. Make sure that the social media contents you create are within the context of your business or industry and appeals to your target market.
How can you be a more entertaining social media marketer? Here are some tips you can follow:
Post photos and videos. Photos and videos appeal to a wide range of audience. A compelling photo can easily transmit a message. By sharing photos, you don't have to struggle with writing good content but you can just as easily appeal to the emotions of your audience as if you wrote a very good blog entry or message. Videos are also great to share with your social media followers. Interesting videos that appeal to the emotions of viewers, whether they are funny or heart-warming can easily go viral and can help you spread your marketing message easily through internet users within a couple of days. Even if the photos or videos you upload do not become viral, they can still help make your blog or social media account more interesting to readers.
Post humorous messages and always keep a positive attitude toward things. No one wants to follow an individual who whines, complains or post negative messages all the time. Always try to keep your sense of humor even when things don't go your way. This applies to real life and not just in social media. Keeping your sense of humor intact also helps a lot when dealing with annoying people online. No matter what happens you cannot react negatively to anyone online. You need to maintain your composure and sense of humor and remain positive even when people are already posting negative things about you or your company online. You need to remember that you can turn even negative comments to your favor if you handle it the right way.
