subject: Attraction Marketing Methods - A Personal Branding Strategy [print this page] In this article, we cover the most important consideration in attraction/internet marketing. Branding is the most important element of a campaign. Personal branding is also the most overlooked or neglected part of most people's considerations. It's not about your ego, but you must become the leader that others will want to follow. Regardless, the key element in this strategy is creating and promoting the most important brand on the planet, which is absolutely critical to your success: "You, Inc."
Personal branding can be approached in a multitude of ways. We recommend starting with the basics, however. Although this may seem to be, and is, about self promotion, there is nothing immoral, illegal, or fattening about personal branding. If you understand that someone has to be your advocate, who better than doing it yourself? If you believe in yourself, it should make sense. It is up to you and solely your responsibility. And not only that, but realize that limiting your own achievement is detrimental not only to you, but to everyone who you could have helped if you had taken on this important task. So while personal branding may seem self-centered on the surface, in reality it is about operating on a higher plane and enabling you to serve others at a higher level.
Hopefully, a personal branding strategy is something that you are comfortable with, and if so, what are its essentials? One obvious key is a fundamental belief in your own abilities and individual "worth." For most, this may seem strange to consider, but it is the key to branding. Beyond that, here are a few strategies to consider in your own attraction marketing and personal branding campaign:
* Establish your own blog. My personal blog is branded with my own name, JimGreen.us. For most entrepreneurs, consultants, and even employees, this is the favored approach. If possible, establish your presence and domain "dot" com.
* Facebook strategy. Everyone should have their own personal Facebook page, although the personal page is more about relationships than "branding." In addition to personal pages, a "fan page" can be created to enhance your personal brand.
* Contribute articles and media content. Find opportunities to provide articles to publications and media "expert" interviews. The only difference between you and someone in your profession who appears in the media is that they engaged and took action. You have the same knowledge of your profession that they have. Truly take the "high road" to celebrity status because it's your destiny and not for personal "glory."
* Become active in your community and volunteer to speak to local groups in your area(s) of expertise. Local Rotary, Kiwanis, and Lions, etc. are continually in need of speakers for their weekly meetings and agendas. Join groups you like and volunteer to take on leadership.
Step up to the necessary involvement and take action to establish your brand. If you choose to move in this direction, you will receive back more than you give. You'll discover the truth of Dr. Ivan Misner's motto: "Givers Gain." Taking on this challenge will enable you to contribute in ways you didn't before realize were possible.
Attraction Marketing Methods - A Personal Branding Strategy
