subject: Various Types Of Email Marketing [print this page] Marketing through mails is one of the most effective and efficient form of online advertisement. An entrepreneur is able to reach out to a wider subset of customers through Internet. Electronic mail is one of such medium through which marketers can reach to the customers instantly. It is because as an electronic mail is used by most of the computer users across the world. Advertisers have devised many strategies to communicate with the potential customers conveniently. An advertiser is able to deliver the companys message across boundaries through an email. Marketer can efficiently make use of different types of email advertising communication.
This article will enclose different types of email promotions that can be used by the entrepreneurs to bring maximum business to an organization. An email newsletter is one of the forms of promotion of the company. The main aim of sending an email newsletter is to establish a long term relationship with the customer. In this newsletter a marketer presents latest developments and news about the company. The main reason of sending a newsletter is to remain in the mind of customers continuously and to motivate them to repeat business. It is one of the strategies to retain the old customers. It is also sent to the build positive and everlasting brand image of the company. The newsletter encourages customer loyalty towards the organization. The sales letter is another type of mail advertising that sends message alerts to the customers of lucrative offers. They are also called quick announcements or post card mails. These are brief announcements of special offers by the marketers. Catalog email is another kind of marketing. It is self explanatory in nature and it is an electronic version of brochure in print. It provides a complete list of products to persuade customers to purchase the product. Emailing press release to the journalists is another type of promotion. Press release includes truthful presentation of the companys image. It aims at building a brand image of the company by communicating relevant message to the media. The media then sends the message to the public at large. These are few forms of email marketing that can be utilized effectively by the entrepreneurs.
