subject: Latest Trends In Mobile Video Advertising [print this page] Mobile video ads have significantly matured in the 21st century and are an integral part of most companies marketing and communications strategies. Placing advertisements within streaming media viewed on smartphones like iPhones and Blackberrys are as easy as sending an SMS. Riding on this wave, mobile advertising networks have incorporated in-stream advertising into a mobile video on just about any subject under the sun.
According to industry experts, mobile video ads will experience a major boom in the future, as smartphones get even smarter with innovations adding to their versatility.
Mobile video has become a brand building instrument and an important leverage factor for marketers of all sizes.
While, television has successfully built brands for millions of companies for well over 50 years, the online realm poses it's own challenges. Consumers are multi-tasking, interacting through social media, sending mails, reading news, shooting videos and more.
Mobile video ads can also be tracked by advertisers since these ads cannot be skipped or ignored by the users.
Mobile video ads can be in the form of pre-roll, full-page interstitial, sponsorship badges, and interactive banners. These interactive features give added value to advertisers since consumers can click on the ad and be directed to an online location for further convincing, or in successful cases, purchasing the product advertised.
Trends in Mobile Video Ads
An uninterrupted video that adapts to various platforms with clickable thumbnails related to what is shown in the video contained in it opens up an entire new vista of marketing opprtunities. Pay-per-view video on demand (VOD) can allow companies make money by selling content and mobile video ads. Already companies have enhanced their mobile streaming technologies to allow broadcasters to sell multiple ad spots in the same time slot.
Innovations in 3G technologies and greater bandwidth for advertisers to transmit mobile video ads can take location-based services to greater heights. Offering advertisers a plethora of revenue generation opportunities, in addition to streaming video clips on their mobile phones, these videos can be viewed on demand without lengthy downloads. This can be highly effective for instantaneous marketing campaigns within movies, television programs, or any major event streamed on a mobile platform.
iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on iphone, android and other smart phones, including Pre-App video and social networking options on smart mobile devices providing better monetization opportunities for app developers. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns.
