subject: What is Niche Marketing -The Basics [print this page] So just how do you go about finding a niche in a highly lucrative market. Rather than trying too blind you with the mechanics of niche marketing the best thing I can do is to give you some examples.
Lets look into the pet market. Overall this marketed is worth millions of dollars per year. How do you go about getting your share of that market? Well to stand any chance of capitalising in this market you need to dig down and find a more specific part or niche in this market.
From the overall pet market we will look into Dogs. From dogs lets go to the German Shepherd breed.
Dogs are a niche of the pet market and the German shepherd a niche of the dog. Can you understand how this is working. We are digging deeper into a broad market until you get down to a more specific and targeted part or niche in that market.
Now if you had a Web site that was targeting the German shepherd breed you would stand a much better chance of being able to compete because there would be less completion.
You don't have to stop there either. If you dug even deeper you would be able to discover some exciting niches such as how to train your German shepherd, how to train a German shepherd puppy, how to stop a German shepherd from biting. By finding out what the people who own German shepherds or are thinking of owning one are talking about or are unsure about you would have a whole list of niches that you you could monetize.
