subject: Web Analytics Is Crucial For Website Conversions [print this page] Web analytics are the key in knowing how to identify your customers and knowing where they are coming from. Web analytics are crucial to converting visitors to customers on your website. When marketing your website, web analytics and website optimization should be used well together for the best results. Just remember that all of the effort you put into your website optimization is a waste of time and money if you are not using website analytics. Keep reading to learn why web analytics is so crucial for your website conversions.
So, how do you approach to discover all these details about your website? There must be a means to know which of your pages are doing well, and which are not. One way of doing this is by studying the log file generated by the server. However, to study so many records, and filter out information out of it can be an impossible or at least very time taking task. In such scenarios wherein the data in the log file is huge, the web analytical tools come in handy. All the information is sorted for you, and you can view the information you want to. Graphs and bars make the things even simpler to understand the statistics.
Web analytics give you the mirror image of your website?s current performance. Once you know the daily traffic flow to your website, you can gauge the business value of your website. The information available is so explanatory that you can even find details such as the source of the traffic. In other words, you could find out whether the traffic is coming from the search engines, other websites, or direct. If you do not have a decent amount of traffic coming from the search engines, you net traffic flow must be low. This is because most people use search engines to search data and eventually visit the websites. You are certainly missing out on this huge chunk of traffic that could also come your way.
You would also get to know the best pages of your website, and the pages that need improvement. You can then place your business ads on the best pages of your website that pulls heavy traffic.
The information available is so exclusive that you could even check the keywords that the user had searched to get to your website. These in-demand keywords can then be used in the content to fetch even more traffic.
You can also locate the pages that your visitors exit the website at. You must try and figure out the weak points of these pages, and optimize them accordingly.
As can be understood, the web analytics plays a significant role in web marketing and promoting your website.
