subject: Why Build an Ongoing SEO Strategy Blueprint for Your Website [print this page] Unless your website is a localized 'niche' or a non-competitive market that is tightly geo-targeted (like a pizza company selling only for customers living in San Jose, CA), building a blueprint that outlines strategies for ongoing search engine optimization campaign is crucial to survive in a highly competitive market. While a localized website may just need a one-time SEO process, an online business that caters visitors or clients globally needs to come up with a more systematized approach to SEO.
Search Engine algorithm has always been a dynamic system - we need a wide-array of SEO strategies employed in order to rank on top of search engine results page (SERP). However, If I were to list all of them on this post it would turn into an ebook, so I want to focus on what SEO experts say as 'the big chunks' and I am referring to the following:
Content:
Content is king as they say it but still there are a number of considerations to take into account when working on content or else suffer the consequence of search engine penalty de-indexing. When you are flagged by search engines it takes time to recover some take years of organic SEO campaign to get back on top. So remember, always be professional in your approach. For one, you must adhere to search engines' standard for uniqueness. Second, employ the right keywords density the ratio of keywords included in content over the total number of words. And third, content must be focused on a specific topic.
Weaving Links:
Whether you are building internal links or backlinks (external links pointing to your website), you must be aware of this one important consideration: Quality Links. For internal, building quality links means directing your visitors (and search engine spiders as well) to relevant destination pages avoid broken links, do not direct your readers to pages that they do not need (if the anchor text is 'SEO Tips' then the destination page must tackle the topic not anything else). For external, quality links means links from high pagerank relevant websites they give substantial link juice which is a one factor for your website authority and domination on search engine results page.
Social Media:
The success of facebook, twitter, etc. is a reflection of how great is the potential of social media for website promotion and business success. Millions of users are joining in social media websites not just to socialize but for business purposes as well. Every niche has a chunk of potential followers, customers. In addition to that, social media are so authoritative in the eyes of search engines and, therefore, they tend to rank on top they are an important factor for your SEO campaign. Thus, they are worth-joining.
For my final note, if you are building a website targeting a global audience, it is imperative that you also build a blueprint for ongoing SEO strategies. It means a lot for your website. It is worth your online business success.
Why Build an Ongoing SEO Strategy Blueprint for Your Website
