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subject: The Art Of Living Enters Strategic Partnership With The National Association For The Self-employed [print this page]


The Art of Living with Marilu Henner and the National Association for the Self-Employed (NASE) have entered into a strategic partnership to provide a multi-platform distribution pipeline for quality television programming. A leader in the educational television genre, The Art of Living is partnering with the NASE, a nonprofit, nonpartisan association representing entrepreneurs and micro-businesses, to provide viewers across the country with expert-driven information about self-employment -- a vital facet of the U.S. economy.

"The flexibility afforded by self-employment is often regarded as a way to balance work and home activities," said Vice President of Production for The Art of Living. "This partnership with the National Association for the Self-Employed offers an exciting future for the self-employment and micro-business communities. Together, we will expand education and help entrepreneurs to succeed."

"We know that females make up 40% of the self-employed community and that they often work from a home office," said Kristin Oberlander, Public Affairs Manager. "The NASE is thrilled to partner with The Art of Living in order to reach out to these hard-working women."

About The Art of Living with Marilu Henner

The Art of Living with Marilu Henner is a preeminent lifestyle show, covering health, travel, dining, fashion, interior design and family life, among other topics. The show is dedicated to keeping all members of the family well-informed, and airs on a variety of national and regional networks. For more information, please visit www.watchartofliving.com.

About the NASE

The National Association for the Self-Employed (NASE) is the nation's leading resource for the self-employed and micro-businesses, bringing a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy. The NASE is a 501(c) (6) nonprofit organization and provides big-business advantages to hundreds of thousands of micro-businesses across the United States. For more information, visit the association's Web site at www.nase.org.

The Art of Living with Marilu Henner has entered into a strategic partnership with the International Interior Design Association (IIDA) to expand education on the latest developments in the interior design arena through quality television programming.

A leader in the educational television genre, The Art of Living, is working with the IIDA, a professional networking and educational association committed to the advancement of interior design, to provide viewers across the country with expert-based information related to the organic and human elements of interior design.

"Whether its a new building or a renovation, the design of every environment needs to be effective, efficient, and work for the occupants of the space," said Jim Nicholas, Vice President of Production for The Art of Living. "The opportunity to collaborate with a recognized group of leaders in the field will help us to further educate and inform our viewers on relevant aspects of the interior design industry and the need for professional designers today."

"IIDA is proud to be a part of this initiative," said Cheryl S. Durst, CEO and Executive Vice President, IIDA. "Interior Designers enhance the lives of people in bold and more subtle ways, and this collaboration with Marilu Henner and her team enables the IIDA to share a glimpse into the future of design, and explore designers impact on social, global and economic issues. Plus, top designers will share some great tips, too."

About IIDA

The International Interior Design Association (IIDA) works to enhance quality of life through excellence in Interior Design and to advance Interior Design through knowledge, value and community. IIDA is a professional networking and educational association of 13,000 members in 10 special forums in 29 chapters around the world. Additional information is available on IIIDAs website www.iida.org.

by: Inside Business Report




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