subject: How to Get Sponsors for an Event [print this page] Evaluate all of the benefits of your property, put together a game plan, network and start selling. For cash sponsorships, start reaching out to companies at least six months in advance. And remember, don't sell sponsorship packages. Rather, understand what certain companies need and want, then create a customised solution that benefits the sponsor, your event and your participants. Project and anticipate what's in it for the sponsoring company before making the sale; then follow through to ensure the company sees the benefits.
