subject: Marketers Take Advantage Of Social Media For Holiday Sales [print this page] These days, companies are trying to use all possible avenues to get people to spend their money on their products. The Holidays are usually a time when people really go all out on their spending and companies want to make sure that when people open their purses to spend some cash that their products are the ones people are actually purchasing. Food chains, retailers and other companies are now including social media to reach out to clients so that they can get feedback on their products and campaigns and then also to sell products to them- maybe not directly through hard-selling but through other means like offering promos and discounts.
Social media like Facebook, Twitter, YouTube and MySpace are providing opportunities for companies to reach and interact with clients in a level previously not possible with traditional media. The biggest advantage of social media for marketers is the low cost involved in using social media for marketing. Social media can be the fantastic media support for traditional media when it comes to Holiday marketing. But just because social marketing is cheaper does not mean companies are not spending good money on them. Depending on the returns the company expects from social media marketing and the goals that the company has for its social media use, the company can gain so many benefits from social media. This is the reason social media spending continues to grow.
There have already been studies and proof that social media interaction can lead to sales. There is of course no secret formula and social media are not magic tools that instantly transform client conversations to sales numbers. Social media are just communication tools that allow you to reach your target market. What you do with these tools, how you plan your marketing and how you target your market fall entirely on your hands. You need to be creative and use sound marketing to make social media work for your business.
The use of traditional media combined with the use of social media can create a very powerful impact on your market. By using more channels, you are reaching more people. Specific channels carry with them their own charms and market. Twitter attracts people differently from how Flickr attracts readers. You need to make sure you choose a combination of traditional media and social media that will really help you deliver your marketing message to your clients.
