subject: Dont Be A Facebook Real Estate Spammer [print this page] Its understandable that you want to make as many contacts as you can after all, if you can just crack the 300 mark, youre going to be a success, right?Not exactly.If you become one of those people we love to hate, youll use your personal Facebook profile to spam people about your real estate services instead of using it to connect with them on a meaningful level.
Facebook Pages VS. Facebook Profiles
If you want to expound on your business or services, make a Facebook page.Go to facebook.com/pages/create.php and follow the instructions.This way, people can choose to join your business page, leaving your personal page free for actually connecting with clients and colleagues and friends and family.
You can talk about your business on your personal profile, but dont make it the only topic you talk about.Thats what your Facebook Page is for.For every business post on your personal Facebook page, you should have several personal posts.Your profile is for your interests, your hobbies, your frustration with the construction going on next door.Keep it professional if youre going to have colleagues and clients connected, but talk about whats going on in your life.Have an opinion about stuff!
Joining Groups, Quizzes and Apps
Dont join Facebook groups just because theyre there.Join a couple, see how much you get involved and then leave if you find that youre not participating enough for it to be worthwhile for you.
The same goes for quizzes.Keep it clean.No one wants to know what kind of underwear you are or what celebrity youre most like.If you must take these things, dont publish the results to your Wall; it makes people annoyed to have to block 17 quizzes in a day.
There are many apps that can be useful for you; just make sure you have the ones that you need and not a bunch of extraneous ones that you dont really use and just take up space.
Keep in Contact, But Not Too Much.
Get involved with your connections.When you add new ones, take the time to find out more about them and talk to them online.Thank them for adding you as a friend.Dont go overboard, but going through your friends list every 2-3 weeks and making an effort to connect with them all will keep you in their minds as someone interested in their lives and what theyre doing.Comment on their posts, links, photos.Just 1-2 comments/wall posts every month can keep your presence in the back of their minds.
The flip side of this is dont become a Facebook stalker.Dont poke people all the time.If you keep liking everything someone does and commenting on their every post, they arent going to think youre the best friend they ever had.Theyre going to think that they will see you staring into their bedroom window one day and thats what gets you quietly removed from friends lists.
Facebook can be a rewarding social networking tool for you, but you must exercise moderation.By establishing some bonds with people outside of real estate, you will encourage them to think of you when they are thinking about real estate and not drive them away with too many spammy posts and annoying Facebook behavior.
