subject: Sending a mailshot? Don't lick a single envelope until you've found the niche! [print this page] And that should do it! And that should do it!
By asking these questions, you'll be dramatically shrinking your prospect base but getting much closer to finding the needles in the haystack. It's a bit of extra effort up front to reduce your mailing costs...and to find some emotional ammunition for your copywriter!
Sending a mailshot? Don't lick a single envelope until you've found the niche!
