subject: The New Security Firm Skyguard 360 [print this page] Consumers Flocking To Skyguard 360 Consumers Flocking To Skyguard 360
Looking for home security companies only brings other large companies to mind. These companies have almost monopolized the industry, but a new brand of company has recently began to make a difference. Skyguard 360 is innovating the way a security company markets itself.
Being the newcomer on the block of the security industry makes a company need to identify itself from the rest. Skyguard is doing this by looking at a different way of doing business and marketing to a class of consumers the others try to avoid. If someone wants home security from one of the big two then they better have good credit because that is the only people who will be served. The new company in the industry has decided to look toward this untapped market as well as market some additional services.
A new network marketing theory and a new base of customers such as apartment dwellers has opened up a new category for the industry. The fear of losing everything they own or the safety of their family can make these consumers look toward this new company for help even if they have to do without other amenities.
One of the best ways for a new company in this industry to gain success is by retaining existing customers which help provide a stable platform for their success. This industry relies on the loyalty of their customers. Bring other services such as co-op advertising to businesses will help this company build loyalty.
Skyguard provides their representatives will a selling point that they can market to the business people who are learning how to build up their business. This new marketing tool is a large advertising campaign where the customer will have their business marketed in the largest newspapers and magazines in the nation including the USA Today. This will help the customers build their base while Skyguard builds customer loyalty.
With access to the many subscribers of these newspapers and magazines, the customer's business can learn while getting help from their security firm. No other security provider has this service and because of this allows Skyguard to expand into areas the others may have to travel. Getting two different services from the same company is a no brain-er to some businesses.
The cost will include this co-op advertising. Easier explained, a customer with a business will get security monitoring while also getting a large advertising ability through the company. This makes the customer's business being recognized in places that they may not be able to market to otherwise. The economy in such a mess, these two tools are something that will interest new customers.
The industry will have to keep a close eye on Skyguard 360 to see if these network marketing, untapped market of customers and newness of this security company works. If it does, the big boys will have to follow, but Skyguard will already have tapped into the market and be the leader of the industry quicker than expected. Expect this company to grow quickly if these techniques work.
