subject: Branding and the importance of choosing the right business name [print this page] So, in summary a unique, great name will stick quicker and faster with your market, meaning that you will have to spend less money getting it there in the first place and less money keeping it there. A generic non-descript name must work massively harder to secure a place in hearts and minds and will require more investment to hammer home your message. Is it possible to create a great brand (one that consistently delivers you more profit and which raises you above commodity level) with a poor brand name yes. But you better have deep pockets. Get it right and everything else becomes so much easier.
Branding and the importance of choosing the right business name
