subject: "Vemma Business Opportunity" - 4 Killer Marketing Mistakes Networkers Make [print this page] If your Vemma business is not growing as effectively as you would like, then chances are you're making some mistakes. When you understand these mistakes and how to avoid them, you can be on your way to building a strong and sustainable Vemma business.
Before we proceed, it's important to tell you that I am not a Vemma distributor or representative. I'm not selling Vemma products or building a Vemma organization, although I've conducted training and coached many people who are involved.
Effective marketing is important for building Vemma or any other MLM business opportunity. So what are these four killer marketing mistakes that networkers are making?
Mistake #1: Believing Everyone is a Prospect.
Most people trying to build a Vemma business are out there talking to a bunch of people who never asked to hear about there opportunity. The old school network marketing techniques of making a list of everyone you know and talking to everyone you come in contact with are some of the worst marketing tactics ever created.
It takes all kinds of people to make this great world go around. We have to have owners, bosses, employees, hourly workers, and clerks, etc. Most of them don't give a rip about your Vemma business opportunity because their simply not looking for something else.
Focus on attracting people who have an interest in network marketing, owning a home business, and people who show a concern for their own health and wellness. It's easier than you think with the continual growth of the Internet.
Mistake #2: Marketing and Promoting the Wrong Thing.
Most Vemma representatives are out there trying to get people excited about the healthy benefits of Vemma or the tremendous promise of residual income. By marketing and promoting the wrong thing, you're actually confusing your target audience and pushing away more prospects than you're attracting.
People aren't out there looking for your products or business opportunity. They're looking for answers. One of the best quotes you'll ever here from Perry Marshall goes, "Nobody who ever bought a drill wanted a drill. They wanted to make a hole. So if you want to sell more drills, market and promote information on how to make holes, not information about drills."
In other words, don't try and show them a business opportunity like Vemma. Even if they're interested, what most people need and are looking for is someone to show them how to build a business.
Mistake #3: Not having a Marketing & Sales System.
Without a system, you simply won't build a massive Vemma organization. The fast start success systems that most network marketing companies are teaching just don't work. They're based on chasing after huge numbers of people and trying to get them to an over-hyped opportunity meeting, a three-way conversation, or some lame company replicated web site.
What you need is a personalized lead capture system. One that brands you as a leader and allows you to build a relationship with the prospects you attract. As you build credibility and trust, it sets you up to get into positive cash flow while your prospects tend to sort and qualify themselves. You end up with not only more leads, but higher quality leads who will become stronger representatives.
Mistake #4: Not Having a Structure of Support For Sustained Growth
It's not your upline's fault. They're simply not prepared to properly train you and support you to build a business. The best that they can do is usually tell you to create your list and start calling everyone you know to tell them about your exciting new business.
You need continuous training in marketing and leadership. These are valuable skill sets that will serve you no matter what business you're in and really have nothing specifically to do with a Vemma business opportunity.
With step-by-step guidance and a structure of support, you will create accountability for yourself while you continue to gain value. The more value you obtain and are willing to share with others, the more attractive you become as the leader others will want to join in business.
These may not be the only mistake you're making, but these are ones that many Vemma distributors are consistently making. With the proper skill sets, marketing know-how, and systems in place you will dramatically increase your success in Vemma or any other business opportunity.
"Vemma Business Opportunity" - 4 Killer Marketing Mistakes Networkers Make
