subject: Indispensable Marketing Materials [print this page] Marketing is a 24 hour, 7 day a week activityMarketing is a 24 hour, 7 day a week activity. There's no time to rest as customer needs are constantly changing, so you need to continuously promote your products and services. The business card is perhaps the best salesperson that you can trust to promote your business incessantly. This is why it is critical that your business card is printed with detailed information about you and your business. It should be able to do the following jobs:
Be a powerful sales tool. That is your business cards should promote your products anytime, anywhere, and to anyone.
Prompt people to call you.
Encourage people to transact business with you
Deliver your message clearly and quickly
Communicate who you are and what you do
After years of presence in the industry and despite innovations in technology, business cards are among the most indispensable marketing materials today. It just can't be replaced by emails as it provides people a tangible way of keeping contacts in file. There are people who want to know all information in a blink of an eye. You can't expect them to dig through old emails just to look for the information they need. They want the information they want within reach anytime they need it. A business card can do that. It can be easily kept in the drawer or placed in the fridge for easy access of information.
Business card not a direct mail
A business card is actually not direct mail, so it is critical that you don't design it in such a way that it looks like a direct mailer or else people will just throw it out and pile it together with their junk mails. Your business card should be a form of communication inviting people to contact you.
If you want to create a business card printing that is utterly inviting, focus on the quality of the materials used and printing process. Do not use low quality paper stock or attempt on printing your cards with your desktop computer if you are not familiar with the printing process. Choose your design and colors carefully as they will greatly affect the overall impression of your card.
What to include in your card
Remember that you need to be straightforward in your business card. It should be able to deliver your message across in just a few seconds. So, don't forget to include your personal and business information in the card such as your business name, address, phone numbers, email, website, and perhaps your logo and slogan.
Be Fresh and Unique
There is actually only a limited space with which you can work in your business card. So, it is important that you put in all your creativity in your design.
The current trend in business cards is putting a lot of white space in the card. This means leaving spaces, obviously. White spaces give cards a fresh and spacious look that serves as a breather to the eye. This will give readers the opportunity to easily take in your message. White spaces also help separate your business card from image- and text-heavy copies that people often receive in the mail.
You also have the choice of putting images in the spaces to add to the flair and distinctiveness of your card. By playing with colors, design, and images, you are creating a pleasing addition to your somewhat bland business card.
The importance of a business card to your business cannot be underestimated. So, make use of its capability to entice people to come down to your store and check out your products and services.
