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subject: Decide On A Business Model [print this page]

In short the new invention allows a constant supply of purified

water by automatically refilling the five gallon bottle as water is used from

the bottle. The internal float allows the filtered and purified water to enter

the bottle thereby replenishing it. The newly invented device has a vent port

in the bottle which allows air to move in and out of the bottle displacing the

water that is drawn from the system and then replaced.

To start a bottled water equipment company:

1.Secure a spring water source. The purest spring water is generally found in

remote areas far from industry and commercial development. Spring water filling machine companies lease the rights

to pump the water from the owner of the property on which the spring is

located. It is critical to secure a long-term lease, with the help of an

attorney experienced in water rights issues. The two most valuable assets a

spring water bottling company has are its water leases and its customer base.

2.Decide on a business model. Spring water companies distribute their products

both to retail stores and directly to residential customers. Each presents its

own challenges. In retail stores, you will be competing against larger bottling

companies that might have had relationships with the stores for many years.

Residential delivery involves considerable marketing expense in the beginning

to tell customers about your product and build your customer base.

3.Create a brand image. As with any consumer product, your company's brand

image, including the design of your packaging, is critical to your success. You

need to think of a theme for your advertising and packaging that you want

consumers to remember. Often, bottled filling machines manufacturer emphasize

freshness, purity, pristine mountains where the water is found, and other

themes involving the health benefits of spring water.

4.Secure capital for your venture. A bottled water company is relatively

capital intensive, and major expenses incurred early on include the cost of

leasing or buying bottling equipment, leasing delivery trucks, leasing space

for production, warehousing and administration, purchasing an initial inventory

of bottles, and the marketing costs to launch your venture. Do a detailed

forecast of these expenses, using numbers provided by the suppliers you have

chosen to do business with. Create a business plan describing your venture to

present to prospective sources of capital.

5.Set up a bottling facility. Because the public will not be visiting the filling machine plant, it can be located in

a part of town where the facility lease costs are low. You need to take into

consideration the miles your trucks will travel to bring the fresh spring water

to the plant, and then to deliver the finished product to customers. Fuel costs

are one of the largest variable expenses of a bottled water company.

source:townhall|bottled water equipment

by: wenjun

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