subject: What Is Negative Seo And Why Use Negative Seo [print this page] Negative SEO Services is a practice of using unapproved methods to attack Web site ranking of the competitors in popular search engines like Google, Yahoo, MSN and others. There are certain strict rules followed by search engines while ranking a Web site. If a Web site does not follow these rules, it will not be indexed in search engines. One who understands those rules can also use them for destructive purpose and can attack their competitors Web site ranking.
Good SEO is considered as the life blood of an online business but negative SEO services can cause severe damage to their reputation. The damages may appear in the form of sharp decline in the number of visitors and ad revenues. To overcome this, some SEO services firms started promoting a new concept called online reputation management. This method enables businesses to hide negative comments and prevent rival Web sites from appearing in Search Engine Result Page (SERP) by reducing their page rankings. While working to diminish the ranking of these "negative" sites, the service also pushes more "friendly" sites and contributes for better online reputation. While reputation management is also a form of Negative SEO, it ultimately targets to improve the credibility of a Web site.
Different Types of Negative SEO
SEO Services companies focus on different types of negative SEO services to improve reputation of the Web site and beat competitors. Tattletale is one such service, wherein an SEO expert monitors a competitor Web site and reports any unauthentic activity such as black hat SEO practices to search engines and pulls their page rank down.
Insulation is another negative SEO technique by which the SEO services company creates a lot of positive articles for a Web site or product and then runs positive SEO techniques on each one. This helps in pushing the negative review down in search engine rankings.
Another method of negative SEO is Copyright Takedown Notice. The search engine will remove a site from its rankings for ten days if anyone notifies that a Web site has infringed copyright rules. In this way you can build your online reputation.
Why Use Negative SEO?
There are mainly two reasons for using negative SEO services: to downgrade the competitors site and bury bad news about the company itself.
Negative SEO can be used to downgrade the competitors site. If someone finds that your good work is too much to compete they will try to rank you down using negative SEO.
Some firms use negative SEO services to bury bad news about them and their company. Large corporations use negative SEO marketing experts to downgrade the rankings of sites which are destructive to their image. There are competitive SEO Services India companies offering Search Engine Reputation Management services to businesses of all sizes. There is no guarantee on the success of this method, but there are several instances where reputation management has proved crucial and helped many companies save their faces online.
