subject: Benefits Of Article Marketing To Your Business [print this page] The prospect of online marketing may overwhelm you. Information about how it brings about benefits and success to your business may seem from everywhere. Online marketing is no longer a choice when venturing in a business and marketing it regardless of what type of business are you running; it's generally important in making your business a success. Below are some common questions that arise about article marketing:
* What is article marketing?
* How will article marketing benefit my business?
* I am not a writer, how do I obtain articles?
These are some of the common questions that may arise when you are working on your website or blog - it may not seem practical at all to write articles when you already have a blog or website. However, article writing can enhance the traffic to your blog or website if they are used properly. Let us examine some of the answers to these questions then you can decide if article marketing is right for you.
What is article marketing?
In general, article marketing is using written articles to promote your website, your blog, your business and/or a specific product. Marketing through articles allows you to write reviews of a product or service, expand on your knowledge of a product or service and if used properly to drive traffic to a website or blog. Article marketing can enhance your search engine marketing techniques and help you get new visitors.
How will article benefit my business?
There are a number of different ways that article writing can help develop your business. This includes establishing credibility, getting information about your business out in various blogs, article directories, and search engines.
Credibility - One of the challenges for many online business owners is establishing credibility. Since there is hardly a "brick and mortar" presence, credibility comes into play for all online business owners. Well written articles help provide a filler for the credibility gap. They can help establish you as an expert in your field;
Getting articles to blogs - There are thousands of blogs that are available on a whole variety of topics. Many of these blogs depend on pre-written content to use as "filler" whether through links or by posting 'excerpts'. If you actively participate in looking for blogs in your field (which you should be doing) you can place well crafted comments that include links to your articles. You can also contact the blog owner and suggest that your article might enhance their blog and allow them permission to use an excerpt with a link back to your website;
Search engine marketing - The way that articles benefit your search engine marketing is evident. It is way much better to establish backlinks to your website or blog because it gives you more chances to be noticed by search engines as well as rank higher.
I am not a writer, how do I obtain articles?
If you are not a tough writer, you may feel that you won't have the luck or chance for obtaining articles for your website or blog. This simply is not true. There are hundreds of article directories and many sites that sell PLR (Private Label Rights) articles that can quickly and easily be used to market your business. There is also the option of hiring a freelance writer to help you.
Never allow these common problems to stop you from marketing your articles, remember that it is advantageous to you and to your business to take every opportunity there is to widen your reach. Article marketing is one way to do promote your business and establish your credibility.
