subject: Tactics Of Classic Sales To Use In Article Marketing [print this page] Article marketing is one of the SEO tactics that will probably be around for some time to come - simply because it panders to the very reason for the Internets existence to provide information! The first lesson youll read on article marketing, no matter what the source, is to publish informative content.
While we arent disputing that guidance here, we would like to add that there are plenty of subtle ways to include sales-oriented copy within your articles and use those documents to help push conversion as well as helping your customers and building you up as an expert.
Giving something away
Let people know if something valuable is free in your article. This is a great way to drive traffic to your website, and also drive conversion rates. You dont have to make a big deal of it - people naturally pay more attention to the word free than just about any other word! If you hype anything too much, many article marketing syndication sites will reject your article.
Show people how your service saves money
A less powerful version of the above tactic, but one that will still help you get clicks, is to show people how a product or service can save them money. Again, dont hype this fact to much - keep to your original informative aims - but dont forget to mention it!
Highlight novelty
If something is new, make a big deal of it in your article. People pay attention to things that they havent heard of or seen before, and its a great curiosity arouser that will help actually get people clicking through to your website.
Let people know if something is risk free
As in the first three tips for article marketing, let people know if a particular service or offer is risk-free in some way but dont overdo it.
