subject: Consumer Medical Devices to Cater to India's Increasingly Urbanized Middle Class [print this page] Though India presents significant potential for innovative portable healthcare devices to meet the challenges in medical facilities and services, players will have to scrutinize carefully and evaluate their own challenges ahead.
The high cost and low awareness of portable self-care products remain significant hurdles, and a loosely regulated healthcare insurance sector poses additional risks and challenges. A carefully planned market entry strategy is therefore crucial to fully exploit the growth opportunities in India.
