subject: Best Web Hosting Solutions: Promoting Your Service [print this page] With the growth of the number of people who invest in Web hosting services, the list of competition is endless. With more people promising customers the cheapest service for the least possible cost, how do you ever compete? Like any other business, it's not a matter of who was first but it always comes down to the promotional strategies that a business employs.
There are actually several methods of making your Web hosting service a top option of potential customers, and it only takes the right knowledge to guide you, as follows:
Invest locally. Increase the amount of time and money that you spend in increasing the promotion of your Web hosting business locally. People feel more secure if they know that the service provider is in their own vicinity. They also patronize business in their location. In addition, lesser restrictions are placed on investments made on the local market. Examples of ways to promote your business are to attend networking events in your locality or placing advertisement of your company in local directories.
Try referral programs. This is a sure way of getting new customers through the reward system. If you reward your customers just by bringing in new customers, then this will serve as a motivation for them to bring in more customers, leading to the expansion of your customer base. Existing customers will get an identification number or any equivalent form of ID system, and new customers who sign up to your service will give this ID for verification. This will then serve as a basis for giving of rewards. Rewards may be in a form of service upgrade or coupons, whichever works bests and is more convenient to claim.
Become a member of Internet forums. This aside from Web hosting reviews serve as a valuable information resource for potential customers on which services really work. Join forum discussions on Web hosting. By sharing your expertise and giving solutions that really work, potential customers will learn to trust you. Thus in a way, from firsthand experience, they will get to try the service that you offer-wherein in the forum comes in the form of sharing the knowledge that you have about Web hosting. Don't forget to place the Web site of your business in the signature as a form of advertisement. This will direct customers to your Web site. Try to throw in a sales pitch in a subtle way from time to time.
Invest in building a lifelong customer relation. When you treat the customer right and make him or her feel important even if you do not have the best service the market has to offer, you still win hands down. Making your customer feel that he or she comes first is the main determinant of customer satisfaction, which will solicit loyalty from the customer. Invest in a strong customer support. Send customers personalized letters thanking them for patronizing your service. This will generate word of mouth and serve as an alternative form of referral.
Think of more promotional activities to invest in.
