subject: Telemarketing Prospects in Developing Countries [print this page] The prospect of the telemarketing services growing in the developing countries was always talked about. We read so much of literature online talking about the expanding call center industry. We read about the BPO projects that pour in from the developed countries like USA and UK. In a way, this makes us believe that the telemarketing sector is dependent solely on these countries for their survival. But the truth is that during the recent years, the domestic call center services market has caught up with their offshore counterparts. The call centers that handle projects in the domestic boundaries are doing very well for themselves. They see profit, growth and a much-needed security of getting BPO service projects to deal with.
The domestic telemarketing market is most prominent in the telecommunications section. The customer base of cellular communication is on the rise exponentially. The answering service wing of the call center handling these projects has to be suitably packed with competent agents. The call centers that take on these projects often find themselves hiring and expanding the number of seats in the inbound call center department. A telecommunication project also means a high call volume and the use of cutting edge technology to tackle the project. Tools of call center services are important because of the convenience and efficiency that they offer. The telecommunication projects always bolster the revenue earnings of the BPO unit.
Other than telecom, the insurance and medical health projects are also shooting up in numbers. Call centers across countries like India and Philippines are working on domestic answering service projects. The telemarketing industry is more pronounced in India because of the population. India is so huge a consumerist market that telemarketing services cannot fail, unless done in a really crappy way. The huge market, if properly tapped for lead generation, can reap rich results. There is ample scope for the sales lead generation teams to work on the wide market. People in these countries also have the propensity to purchase. So, selling them something comes easy to the telemarketing services. If the projects from the overseas clients do not come in, the domestic market is capable enough to feed them with BPO service projects. This market is also a nice cushion for the business process outsourcing industry that often throws up unexpected results.
The domestic telemarketing sector has steam enough to expand out of the borders of the country they are slotted in. There are confirmed reports of the domestic call centers outsourcing their work to BPO units in Latin America and Africa. The outsourcing of telemarketing services proves that they have quite a heavy volume of work on their hands. This means that the BPO service units see potential for future growth as well. The emergence of the domestic sector is good news for the business process outsourcing industry. The economic climate in the developed countries was in a state of depression till very recently. So, the projects coming in were less in number. The domestic market helped them survive the tough times and come out with the answering service units having enough work to stay afloat.
