subject: Local Talent Works for Telemarketing [print this page] The telemarketing sector is fed by the local talent. This is the single biggest advantage for the domestic call centers in USA and UK that are currently running dry. With the help of call center agents who can handle telemarketing services, the domestic BPO circuit may just stand up and be counted. There are many reasons why local manpower is probably the best way to fill up your call center services seats. As the debate rages on over outsourcing the BPO service work to offshore destinations, these reasons could be the only ray of hope that resides with the employees of the domestic answering service units. Some of the reasons have been voiced by the employees themselves. Let's check them out.
1. The call center units that are based in the domestic ground have a deep knowledge of the psychology of the buyers. This helps them in the telemarketing sector. The buyers think in a particular way and the call center agent has to subscribe to that. If the outbound call center agent understands the psyche of the buyer, carrying out telemarketing services becomes easy. Sometimes the buyers are not sure themselves if they need a particular product/service. That is when the BPO agent can step in to explain why the consumer needs to purchase that product/service. The offshore destinations have a problem here. Their lifestyle and way of thinking is different. So they are more likely to falter on understanding what the prospective buyer may be looking for.
2. Citizens are touchy about their data. They would not want their medical histories and financial details to be shared with offshore call center units. Many of them have complained to the concerned authorities because their calls have been routed to inbound call center destinations in overseas locations. The employees of domestic call centers also cite this reason why the answering service of state-run units should not be outsourced to overseas BPO units. They feel that the average taxpayer, who pays for the running of the state-owned phone answering service, may not like their money to be spent in getting work done from overseas business process outsourcing.
3. The language of the answering service agents acts as a huge barrier in offshore outsourcing. Call center agents who don't speak the language as a native tongue often have a fake accent that works against them. Many of them mumble their way through, or speak a diction that is impossible for the native speaker to decipher. This affects the telemarketing prospects of the company. The local talent can get rid of this handicap altogether. Being on the same turf as their customers and clients, the telemarketing services agents have every reason to push home sales just by talking their way through other aspects of life, if necessary.
4. Getting the call center agents in sync is easier with local telemarketing agents. Having to coordinate with BPO units situated thousands of miles away may be logistically infuriating for lead generation. In case of exigencies, the local telemarketing services agents can chip in with extra efforts and manpower, too.
