subject: Overview Of The Main Contextual Advertising Solutions [print this page] Contextual advertising is a great way to monetize your website because you offer advertisements for products and services that are related to the content thats already on your website. There are two main forms of contextual advertising. One is the traditional method which appears as banners and other images alongside your website content. This type of contextual ad embodies what most people think of when they think about online advertisements. Traditional contextual ads do work, although now theres a new way to grab the attention of internet users jaded by years of obvious advertisers.
In Text contextual ads are the latest revolution in online advertising. In Text ads take up no additional space on your page, so they make the perfect supplement to traditional ads. Infolinks In Text contextual ads can supplement the income youre already receiving through your traditional advertising network. Youll also see a higher click-through rate with In Text contextual ads because people are more likely to click on a link thats embedded in an article than an ad that typically appear outside their reading space. Contextual In Text ads are linked directly to the keywords that you already use on your website. They show up as links that are underlined twice within your website content. A small bubble with additional information about the advertiser appears whenever the mouse cursor passes over the link.
They allow website publishers to utilize an additional method for bringing in revenue because you can sign up for both a traditional contextual advertising network and an In Text ad network like Infolinks. Theyre also much quieter than the traditional ads because they dont put any images on your website. You dont need to worry about images you dont approve of appearing on your website in the form of advertisements. Your website visitors will also appreciate In Text contextual advertising because they come in the form of a little extra information to complement your content. Visitors can also choose whether or not they want to see the ads, so you wont be forcing any advertisements on anyone. In Text contextual ads are a form of permission marketing that also gets the thumbs up from advertisers because the response to them has been great.
Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide. The Infolinks equation yields the highest eCPM possible and guarantees you the highest revenue.
