subject: Career in Public Relations [print this page] Handling the outer as well as the inner public of the company, forms the duties of the public relation officer. The students doing the public relations course, needs to be very interactive and must be able to relate things well, so that to come out with a positive connect of the things. It is a field, which involves a lot of management procedures, which directly or indirectly relates to the handling of the image of the respective brand and conveying its message effectively to the target audience. The increasing competition and the dependency of people on media for gaining information, has lead to the increase in demand of the public relation professionals in the country. Also, public relation is an ever-growing field, and has already seen a great growth graph in the foreign countries, which again motivates its use in the Indian and the global scenario.
