subject: The Digital Buyer: What You Should Know [print this page] The shift to digital is already happening, so be sure you can accommodate this growing group of buyers. Digital buyers can quickly become frustrated if non-digital "roadblocks" are put in their way such as waiting for a return phone call or a face-to-face meeting with a sales rep. As consumers get more comfortable with virtual relationships and digital interactions, your business will need to adapt to this new trend as well.
